Browsing by Author "Kopecká, Pavla"
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- ItemMarketingová studie zaměřená na propagaci aerobic centra - Zuzi studio Liberec pohodové centrum zdraví(2009-01-01) Kopecká, Pavla
- ItemMarketingová studie zaměřená na propagaci aerobic centra - Zuzi studio Liberec pohodové centrum zdraví(Technická Univerzita v Liberci, 2009-01-01) Kopecká, Pavla; Trešl, Filip
- ItemPopularizace a marketingová komunikace ve vědě a výzkumu(Technická Univerzita v Liberci, 2012-01-01) Kopecká, Pavla; Honzáková, IvetaThe subject of this thesis is to evaluate marketing and communication situation in science and research with the development of a specific integrated communication plan. The work is framed in terms of emerging Research Institute - Centre for nanomaterials, advanced technologies and innovation. This project arises under the auspices of the Technical University in Liberec and is financed from the Operational Programme Research and Development for Innovation. The theoretical part deals with the essence of marketing and communication plan in an environment of science and research. There is also a defined meaning and financial security R & D in the Czech Republic. The practical part analyzes the situation of research centre and proposes specific marketing communication plan, with detailed SWOT analysis of research centre.