Browsing by Author "Hruboň, Lukáš"

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    Marketingová studie v textilním podniku
    (2006-01-01) Hruboň, Lukáš
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    Marketingová studie v textilním podniku
    (Technická Univerzita v Liberci, 2006-01-01) Hruboň, Lukáš; Strnad, Pavel
    This work has, except opening and conclusion, three parts. The first part is about characteristics of textile branches and his actual problems. To present days I write through history and process with several raw materials. The second part is about situation analysis of Texlen, a. s., which quarters is in Trutnov. I start with history and whole introduction of this company. From organization structure, product assortment, economics indicators up to employees. Next I make SWOT analysis and put mind to marketing mix. In third part I propose some solving problems, at what I refer to in previous text, with marketing implements.