Browsing by Author "Grosmanová, Zuzana"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Marketingová komunikace CK Melissa Travel se zaměřením na internetovou komunikaci
    (Technická Univerzita v Liberci, 2011-01-01) Grosmanová, Zuzana; Honzáková, Iveta
    The aim of this diploma thesis is to analyze marketing communication of a tour operator. The analysis is followed by recommendations especially in the field of internet communication. The first part of the thesis deals with theoretical knowledge of tourism and marketing communication. Opportunities of internet usage in marketing communication are emphasized. In the practical part, Melissa Travel tour operator, and its marketing communication is introduced. Afterwards, analysis of company?s websites and their comparison with competitors? websites is performed. Based on the theoretical knowledge, and the results of analyses, steps to improve an efficiency of marketing communication are proposed.
  • Thumbnail Image
    Item