Browsing by Author "Chárová, Alena"

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    Zavedení normy ČSN EN ISO 9001 do firmy Elas, s.r.o.
    (2012-01-01) Chárová, Alena
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    Zavedení normy ČSN EN ISO 9001 do firmy Elas, s.r.o.
    (Technická Univerzita v Liberci, 2012-01-01) Chárová, Alena; Zdražil, Jiří
    This diploma thesis deals with the introduction of quality management system according to ISO 9001 to the Elas Company, Ltd. The theoretical part describes an overview of the development of quality management system. Then there is generally given a quality management system and ISO 9000. In the practical part there is an analysis of the current state of quality management in the company. Based on these observed data there are created suggestions that could help improve the system.
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    Zvýšení podílu na trhu společnosti Filogroup a.s.
    (2009-01-01) Chárová, Alena
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    Zvýšení podílu na trhu společnosti FILOGROUP a.s.
    (Technická Univerzita v Liberci, 2009-01-01) Chárová, Alena; Štočková, Hana
    The aim of this work is to propose an appropriate marketing strategy, which will lead to increase of market share for the company Filogroup, Inc. In the introduction there is contained information about the history of the production company Filogroup, Inc. and present basic information about the company - its product range the description of its current economic situation and the greatest customers of the company. In other part there is presented the technology of spinning by cotton way. Then there is a common description of SWOT analysis which is followed by the SWOT analysis of Filogroup company. Then there is described the current state on the cotton yarn market and competition analysis is given, its product range and comparison of the product range with a range of the Filogroup company. The next section briefly describes the marketing strategy. In the conclusion, there are some suggestions, which could lead to an improvement of market share of Filogroup, Inc.