Browsing by Author "Anýžová, Kamila"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
- ItemProfilace módní značky(Technická Univerzita v Liberci, 2007-01-01) Anýžová, Kamila; Štočková, HanaThis Bachelor thesis, it has focused on problem-solving of a new brand on the market. The O´Higgins has entered the Czech market and wants to attract customers with something new in connection with profiling of the brand. As they have expressed the willingness to cooperate with students, it has based research on cooperation with students and young people, who are interested in fashion. Through SWOT analysis it determined how to target the questionnaires and where to look for strengths. It has chosen from the opinions not only some cheap solutions for the launch of the brand, but also maybe interesting propagation with another service area, which would help the brand to slip into the minds of customers.
- ItemProfilace módní značky(2007-01-01) Anýžová, Kamila