Browsing by Author "Černohorská, Petra"
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- ItemPodnikání vybrané české společnosti se zahraniční účastí a specifika konceptu projektu pasivního domu(Technická Univerzita v Liberci, 2012-01-01) Černohorská, Petra; Demel, JaroslavThis thesis is about a company with foreign holding, the correct way of choosing marketing tools and it is also a basic description of the concept of a passive house. A procedure for investors entering a new market is defined from all possible points of view. Starting with a procedure with simple, undemanding requirements, ending with a complex procedure with many challenging aspects regarding the foreing investment . The thesis also deals with different types of marketing communication and defines how to choose the best type. It also analyzes the current state of the company Saint-Gobain Construction Products a.s., Isover division - its organization structure, activities of their departments, especially Marketing departments.. Important part of the thesis focuses on the project of a passive house. This project was presented by the company together with a team of architects. The term "passive house" is explained along with its energy efficiency and reduced ecological footprint properties. The goal of the practical part of the thesis is to analyze the passive house project presented by Isover and also to suggest a cooperation option with another subject and describe the possible future progress of this cooperation.
- ItemPodnikání vybrané české společnosti se zahraniční účastí a specifika konceptu projektu pasivního domu(2012-01-01) Černohorská, Petra