Browsing Číslo 2 by Subject "customer loyalty"

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Browsing Číslo 2 by Subject "customer loyalty"

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  • Palamidovska-Sterjadovska, Nikolina; Ciunova-Shuleska, Anita (Technical university of Liberec, Czech RepublicTechnická Univerzita v LiberciTUL, 2017-06-15)
    The main objective of this paper is to develop and test an integrated model of customer loyalty in the Macedonian mobile service market, analysing its determinants and their interrelationships and effects on customer ...

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