Browsing Číslo 4 by Author "Olarte-Pascual, Cristina"

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Browsing Číslo 4 by Author "Olarte-Pascual, Cristina"

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  • Olarte-Pascual, Cristina; Pelegrín-Borondo, Jorge; Reinares-Lara, Eva (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    There are high expectations for mobile phone marketing and mobile advertising. In various European markets, such as the United Kingdom, Spain and Italy, mobile marketing campaigns have registered response rates of up to ...

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