The subject of this report rests in small and medium companies that use social media for communication with their consumers, which is without a doubt one of the important methods of the current modern marketing communication. ...

The proof of intellectual capital excellence is the current business practice that requires attention and focus on this kind of capital. The intellectual capital of an organization is the sum total of its human capital, ...

Diversity management has become very important and relevant in the field of the human resource development namely after the Czech Republic joined the European Union. Diversity management is based on the strategy of an ...

The article reports the results of research consumers’ behavior and preferences when buying housing supplements, household equipment and preparation of new processed models which identifies the key factors influencing the ...

The paper analyses the development of the creative industries in the Czech Republic during the years 1990–2010. The specification of creative industries is undertaken on the basis of the concept of creative economy and is ...

Crop insurance is a very well implemented mechanism in the economic and agricultural sectors of the developed countries. In the developing countries there are yet in practice traditional local systems of helping the other ...

The purpose of this paper is to assess the acquired knowledge of university management students on strategy and strategic management concepts. Phenomenography was used in the analysis and a collective description was ...