Rok 2014 (ročník 17)

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Rok 2014 (ročník 17)

 

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  • Slabá, Marie; Štarchoň, Peter; Jáč, Ivan (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    This paper shows the possibility of using the Stakeholder Circle Methodology for the identification and prioritization of key stakeholder groups for the purpose of marketing communication in colleges. At the beginning, we ...
  • Köhler, Pavlína; Vala, Vlastimil (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The spruce covers the largest area 44.7% in the Czech Republic, but its natural representation was 11.2%. Forest owners and managers are motivated to change their species composition. But the change will have an economic ...
  • Roubíčková, Michaela; Heryán, Tomáš (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The aim of the current paper was to estimate whether the Czech companies’ equity increasing and returns on equity’s development have an impact on GDP’s development in selected Czech business sectors. Contribution of our ...
  • Marešová, Petra; Hálek, Vítězslav (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Globalisation is a phenomenon that is reflected in all spheres of social life. Information technologies have a key role in globalisation. Thanks to them is possible to divide labour on a global scale, monitoring and use ...
  • Karlíček, Miroslav; Chytková, Zuzana; Tyll, Ladislav; Mohelská, Hana (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Market orientation can be defined as the company’s ability to systematically generate relevant information about current and latent customer needs, spread this information across all company departments and use this ...
  • Pánková, Václava (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Consumption following a permanent income hypothesis (PIH) is a theoretical concept the validity of which in a given economy during a given period can be confirmed or non-confirmed by the help of an econometric approach. ...
  • Sucháček, Jan; Seďa, Petr; Friedrich, Václav; Koutský, Jaroslav (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Amount of information provided by media is growing virtually every day. Surprisingly, attention devoted to the spatial implications of media information is far from sufficient. Existing researches bring ample evidence that ...
  • Řepa, Václav (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The article develops the idea of using the principles of business process-oriented management in public administration. Compared with the market-oriented organizations the area of public administration is more complex and ...
  • Pavelka, Tomáš; Skála, Marek; Čadil, Jan (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The minimum wage is one of the measures of economic policy, which raises contradictory reactions. The Czech Republic is one of twenty EU Member States that have implemented a statutory minimum wage. Since its introduction ...
  • Viturka, Milan (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The aim of this paper is to introduce a new model for the evaluation of development potentials of regions, including methodology, application and conceptualization of the obtained information. The main components of this ...
  • Kaňovská, Lucie; Tomášková, Eva (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The paper is focused on market orientation with a special emphasis on strategic behaviour at high–tech companies in the Czech Republic. Market orientation is based on marketing conception and is described by many researchers ...
  • Abeyrathne, H.R.M.P.; Jayawardena, L.N.A.C. (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Group interactions form an important component among the many factors influencing the entrepreneurial behaviour of farmers. Understanding group interactions provides insights to foster entrepreneurial activities. Matale ...
  • Pompurová, Kristína; Šimočková, Ivana (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The destination attractiveness is an expression of territory attractiveness in relation to the decision-making process of its visitors. It plays a key role in determination of destination’s competitive advantage; subsequently ...
  • Dědková, Jaroslava; Blažková, Klára (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The paper concentrates on the characteristics of the competitive environment in the Czech part of Euroregion Nisa and a constituent part of the outcome of a specific research project at the Faculty of Economics at the ...
  • Šimrová, Jana; Barták, Miroslav; Vojtíšek, Radovan; Rogalewicz, Vladimír (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The objective of the article is to objectivise and assess the costs for the lung cancer therapy from the payer’s (health insurance company) and the healthcare provider’s (hospital) perspective based on information available ...
  • Šoltés, Vincent; Gavurová, Beáta (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Day surgery is one of the areas that are still not implemented in Slovakia in the intentions of finding significant economic savings in the health care system. The primary objective to use day surgery was to separate the ...
  • Fotr, Jiří; Špaček, Miroslav; Souček, Ivan; Vacík, Emil (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The article deals with the concept of scenario planning. Scenarios, as opposed to usual prediction methods, are focused on the identification of discontinuities in the development and help the organization cope with sudden ...
  • Bunget, Ovidiu Constantin; Blidisel, Rodica Gabriela; Feleaga, Liliana; Popa, Irimie Emil (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    While economies are becoming more and more knowledge based, investment in intangibles assets becomes important tools for management if they are properly measured and recognized. While the literature states that the economic ...
  • Rosman, Pavel; Buřita, Ladislav (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The paper summarizes the experience of teaching Computer Science for Economists (CSE) course at the Faculty of Management and Economics (FaME) at Tomas Bata University (TBU) in Zlín. The paper presents approaches aimed at ...
  • Bureš, Vladimír; Tučník, Petr (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The current state in research of economic systems is characterised by two prevailing issues. Firstly, study of economic systems is traditionally based on analytical and econometric tools, which have been the main arbiters ...

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