Calculation of Facebook Marketing Effectiveness in Terms of ROI

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dc.contributor.author Semerádová Tereza cs
dc.contributor.author Weinlich Petr cs
dc.date.accessioned 2020-06-08T09:27:19Z
dc.date.available 17-29-2018 en
dc.date.available 2020-06-08T09:27:19Z
dc.date.issued 2018 cs
dc.identifier.isbn 978-1-5225-7344-9 cs
dc.identifier.uri https://dspace.tul.cz/handle/15240/155018
dc.format.extent 25 cs
dc.language.iso eng cs
dc.publisher IGI Global cs
dc.relation.ispartof Leveraging Computer-Mediated Marketing Environments en
dc.relation.ispartofseries 1 cs
dc.relation.uri https://www.igi-global.com/book/leveraging-computer-mediated-marketing-environments/206273 cs
dc.subject Facebook cs
dc.subject Advertising cs
dc.subject Performance cs
dc.subject Effectiveness cs
dc.subject ROI cs
dc.subject Google Analytics cs
dc.subject Metrics cs
dc.subject UTM Parameters cs
dc.subject Conversions cs
dc.title Calculation of Facebook Marketing Effectiveness in Terms of ROI cs
dc.date.updated 16-52-2019 en
dc.identifier.doi 10.4018/978-1-5225-7344-9.ch014
local.citation.spage 286-310 cs
local.citation.epage 286-310 cs
dc.publisher.city London cs
local.identifier.publikace 5606
dc.riv.specifikace RIV/46747885:24310/18:00005606!RIV19-MSM-24310___ cs
dc.riv.kontrolni-cislo 192065244 cs


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