Calculation of Facebook Marketing Effectiveness in Terms of ROI

Semerádová Tereza; Weinlich Petr

dc.contributor.author	Semerádová Tereza	cs
dc.contributor.author	Weinlich Petr	cs
dc.date.accessioned	2020-06-08T09:27:19Z
dc.date.available	17-29-2018	en
dc.date.available	2020-06-08T09:27:19Z
dc.date.issued	2018	cs
dc.identifier.isbn	978-1-5225-7344-9	cs
dc.identifier.uri	https://dspace.tul.cz/handle/15240/155018
dc.format.extent	25	cs
dc.language.iso	eng	cs
dc.publisher	IGI Global	cs
dc.relation.ispartof	Leveraging Computer-Mediated Marketing Environments	en
dc.relation.ispartofseries	1	cs
dc.relation.uri	https://www.igi-global.com/book/leveraging-computer-mediated-marketing-environments/206273	cs
dc.subject	Facebook	cs
dc.subject	Advertising	cs
dc.subject	Performance	cs
dc.subject	Effectiveness	cs
dc.subject	ROI	cs
dc.subject	Google Analytics	cs
dc.subject	Metrics	cs
dc.subject	UTM Parameters	cs
dc.subject	Conversions	cs
dc.title	Calculation of Facebook Marketing Effectiveness in Terms of ROI	cs
dc.date.updated	16-52-2019	en
dc.identifier.doi	10.4018/978-1-5225-7344-9.ch014
local.citation.spage	286-310	cs
local.citation.epage	286-310	cs
dc.publisher.city	London	cs
local.identifier.publikace	5606
dc.riv.specifikace	RIV/46747885:24310/18:00005606!RIV19-MSM-24310___	cs
dc.riv.kontrolni-cislo	192065244	cs