Calculation of Facebook Marketing Effectiveness in Terms of ROI

DSpace Repository

Show simple item record Semerádová Tereza cs Weinlich Petr cs 2020-06-08T09:27:19Z 17-29-2018 en 2020-06-08T09:27:19Z 2018 cs
dc.identifier.isbn 978-1-5225-7344-9 cs
dc.format.extent 25 cs
dc.language.iso eng cs
dc.publisher IGI Global cs
dc.relation.ispartof Leveraging Computer-Mediated Marketing Environments en
dc.relation.ispartofseries 1 cs
dc.relation.uri cs
dc.subject Facebook cs
dc.subject Advertising cs
dc.subject Performance cs
dc.subject Effectiveness cs
dc.subject ROI cs
dc.subject Google Analytics cs
dc.subject Metrics cs
dc.subject UTM Parameters cs
dc.subject Conversions cs
dc.title Calculation of Facebook Marketing Effectiveness in Terms of ROI cs 16-52-2019 en
dc.identifier.doi 10.4018/978-1-5225-7344-9.ch014
local.citation.spage 286-310 cs
local.citation.epage 286-310 cs London cs
local.identifier.publikace 5606
dc.riv.specifikace RIV/46747885:24310/18:00005606!RIV19-MSM-24310___ cs
dc.riv.kontrolni-cislo 192065244 cs

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search DSpace

Advanced Search


My Account