The Technological Advancement of New Products, Product Newness and Market Information

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Show simple item record Dabrowski, Dariusz
dc.contributor.other Ekonomická fakulta cs 2019-09-16T08:54:22Z 2019-09-16T08:54:22Z
dc.identifier.issn 1212-3609
dc.description.abstract The purpose of this study is to propose product newness and obtaining market information as mediators of the relationship between the technological advancement of a new product and its commercial success. So far, little is known about the mediators of this relationship but knowledge about the factors that strengthen or weaken it is valid, both for the theory and practice of new product management. On the one hand, product newness – those elements that constitute its novelty to the company and to the market – is hypothesized as a factor that weakens the relationship while, on the other hand, obtaining market information – information gathered from customers, competitors and other sources – is expected to strengthen it. This research is based on data regarding 287 new products developed by Polish high-tech and medium high-tech companies. Confirmatory factor analysis and structural equation modelling were applied to test the parallel multiple mediator model. The results of this research show that the positive effect of the technological advancement of a new product on its commercial performance is mediated, on the one hand, negatively by product newness to the company and, on the other hand, positively by gathering market information from customers. Neither product newness to the market nor obtaining market information from competitors or from other entities cause any indirect effects. While developing technologically advanced products, it is recommend to train new product development staff in ways of dealing with new tasks and situations that arise during such developments, and also to focus more on gathering market information from customers than from competitors or other entities because this will positively influence the new products’ success. en
dc.format text
dc.language.iso en
dc.publisher Technická Univerzita v Liberci cs
dc.publisher Technical university of Liberec, Czech Republic en
dc.relation.ispartof Ekonomie a Management cs
dc.relation.ispartof Economics and Management en
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dc.rights CC BY-NC
dc.subject new products management en
dc.subject technological advancement en
dc.subject product newness en
dc.subject market information en
dc.subject high-tech en
dc.subject.classification O31
dc.subject.classification O32
dc.subject.classification M31
dc.title The Technological Advancement of New Products, Product Newness and Market Information en
dc.type Article en
dc.publisher.abbreviation TUL
dc.relation.isrefereed true
dc.identifier.doi 10.15240/tul/001/2019-3-011
dc.identifier.eissn 2336-5604
local.relation.volume 22
local.relation.issue 3
local.relation.abbreviation E+M cs
local.relation.abbreviation E&M en
local.faculty Faculty of Economics
local.citation.spage 168
local.citation.epage 185
local.access open
local.fulltext yes
local.filename EM_3_2019_11
dc.identifier.orcid 0000-0002-2045-2683 Dabrowski, Dariusz

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