Ethics in business and communication: common ground or incommensurable?

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dc.contributor.author Kačerauskas, Tomas
dc.contributor.other Ekonomická fakulta cs
dc.date.accessioned 2019-03-15
dc.date.available 2019-03-15
dc.date.issued 2019-03-15
dc.identifier.issn 1212-3609
dc.identifier.uri https://dspace.tul.cz/handle/15240/151422
dc.description.abstract Do business and communication share common ethical ground or are they incommensurable notions? This paper explores the on-going conversation surrounding the role of ethics in business and communication and related practical issues. A critical approach has been applied towards the issues, and a historical approach applied by demonstrating the ethical ideas in the history of philosophy. The regional approach is used which appeals to such ethical regions as professional ethics as well ethics in the cultural rims. Through the analysis of the relationship between global and local ethics in business and communication, the paper examines problems and issues with particular reference to meta-discourse, media, market, and, significantly, propaganda. Part 1 considers the main problems germane to business ethics, which is followed by analysis of the issues pertaining to communication ethics. Part 2 draws a comparison between the two and develops a critical approach. Kantian analysis is applied to the generally accepted maxims of ethics in business and communication. Such maxims include the reminder that: “uniformity in global communication is not possible”; and “avoid conducting business by slavishly copying others”. Furthermore, “never seek either business or communication at any price”. Put simply, the aforementioned imply something that is both simple and direct: “know the limits of your communication” and “know the limits of your business”. The paper adopts a critical approach rather than euphoric discourses concerning business and communication ethics that are typical of much of the current literature. Beside this, the relationship between global (universal) and local (regional) in ethical level is developed. en
dc.format text
dc.format.extent 10 stran cs
dc.language.iso en
dc.publisher Technická Univerzita v Liberci cs
dc.publisher Technical university of Liberec, Czech Republic en
dc.relation.ispartof Ekonomie a Management cs
dc.relation.ispartof Economics and Management en
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dc.rights CC BY-NC
dc.subject business ethics en
dc.subject communication ethics en
dc.subject corporation ethics en
dc.subject metacommunication en
dc.subject ethical maxims en
dc.subject.classification A12
dc.subject.classification A13
dc.title Ethics in business and communication: common ground or incommensurable? en
dc.type Article en
dc.publisher.abbreviation TUL
dc.relation.isrefereed true
dc.identifier.doi 10.15240/tul/001/2019-1-005
dc.identifier.eissn 2336-5604
local.relation.volume 22
local.relation.issue 1
local.relation.abbreviation E+M cs
local.relation.abbreviation E&M en
local.faculty Faculty of Economics
local.citation.spage 72
local.citation.epage 81
local.access open
local.fulltext yes
local.filename EM_1_2019_05


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