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Browsing Číslo 1 by Title

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  • Korsakienė, Renata; Kozak, Vratislav; Bekešienė, Svajonė; Smaliukienė, Rasa (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2019-03-15)
    The role of owners/professional managers has been recognized as a vital in the development processes of high growth firms (HGFs), contributing to countries’ productivity and competitiveness. The purpose of the paper is to ...
  • Reinares-Lara, Pedro; Martín-Santana, Josefa D.; Reinares-Lara, Eva (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2019-03-15)
    Despite evidence of the influence of the industry or product category to which a brand belongs on advertising effectiveness, very few studies have analyzed the advertiser’s industry as a variable influencing the advertising ...
  • Lu, Jintao; Ren, Licheng; Lin, Wenfang; He, Yifan; Streimikis, Justas (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2019-03-15)
    The Corporate social responsibility (CSR) concept is linked to the company’s responsibility for its impact on the society. The CSR is important for sustainability, competitiveness and innovation of the economy of each ...

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