Browsing Ekonomická fakulta by Author "Novotová, Jitka"

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Browsing Ekonomická fakulta by Author "Novotová, Jitka"

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  • Novotová, Jitka (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    This article addresses the subject of building fan loyalty to company Facebook pages. Customer loyalty is a key prerequisite for a company's success in today's globalised world. Companies now use Facebook extensively to ...

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