Browsing Ekonomická fakulta by Title

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Browsing Ekonomická fakulta by Title

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  • Olarte-Pascual, Cristina; Pelegrín-Borondo, Jorge; Reinares-Lara, Eva (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    There are high expectations for mobile phone marketing and mobile advertising. In various European markets, such as the United Kingdom, Spain and Italy, mobile marketing campaigns have registered response rates of up to ...
  • Prokop, Viktor; Stejskal, Jan; Hudec, Oto (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2019-03-15)
    The innovative environment and its elements are crucial determinants of the innovation activity of enterprises in developed economies. Also public authorities also focus on innovation environment development, which are ...
  • Vacek, Jiří; Ircingová, Jarmila (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2013-08)
    The paper presents a brief introduction to the issue of collaborative tools and provides the survey of those that can be used for project proposal development and for project management. Several categories of tools are ...
  • Chobotová, Monika (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2013-08)
    Policy of the European Union is focused on the fast growing innovative companies which quickly respond to market demands and consequently increase its competitiveness. To meet those objectives companies need the right ...
  • Staňková, Pavla; Papadaki, Šárka; Dvorský, Ján (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
    Integration and strategic alliances of companies represent a rapidly growing phenomenon in all industries. Also the integration and consolidation of healthcare organizations are not unusual themes in professional resources. ...
  • Štreimikienė, Dalia; Ališauskaitė-Šeškienė, Ilona (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    External costs are the main market failure. Pollution taxes and other flexible market instruments are applied to internalise external costs of atmospheric emissions. Subsidies to renewable energy technologies in the form ...
  • Černohorská, Liběna; Pilyavskyy, Anatoliy; Aaronson, William (Technical university of Liberec, Czech RepublicTechnická Univerzita v LiberciTUL, 2017-06-15)
    The article examines the comparative performance of Banks for the Visegrad group (V4) of four Central European States for the period 2009-2013. We study the technical efficiency as well as the total factor of productivity ...
  • Jarošová, Eva; Noskievičová, Darja (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    When a high-quality process is to be controlled by 100% inspection and yes-no decision is employed, several types of charts come into account, e.g. CCC, CCC-r or geometric CUSUM (CCC-CUSUM). The aim of the paper is to ...
  • Urbánek, Václav; Maršíková, Kateřina (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Research undertaken during the last few years illustrates a major mismatch between educational systems worldwide and occupations in the labour market. The literature focuses both on educational and job mismatches however ...
  • Kita, Pavol; Križan, František; Bilková, Kristína; Zeman, Milan; Siviček, Tomáš (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Food is a part of human life, forming its existential and cultural basis. It also has become the basis of trade and a measure of the level of one or another culture, the engine of economic development. All these themes ...
  • Jirásková, Eliška (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The paper deals with the evaluation of selected current location factors in the individual economical activities of the secondary and the tertiary sectors. These two sectors were chosen because of the increasing importance ...
  • Dědková, Jaroslava; Blažková, Klára (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The paper concentrates on the characteristics of the competitive environment in the Czech part of Euroregion Nisa and a constituent part of the outcome of a specific research project at the Faculty of Economics at the ...
  • Franek, Jiří; Kresta, Aleš (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2013-08)
    The paper deals with a strategy making process on an example of high-tech firm. The strategy making process is the key task of any organization but especially in the fast changing environment of a high-tech firms it is ...
  • Martinčík, David; Šlehoferová, Marta (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The article provides an extensive analysis of the development of regional competitiveness in the Czech Republic over time. At first the attention is paid to the meaning of “regional competitiveness” and to the evaluation ...
  • Vetráková, Milota; Smerek, Lukáš (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The position of Slovakia in the region of Central and Eastern Europe is analysed in this paper. In examining this, we build on the axiom of the dominant position of multinational companies, which are an important part of ...
  • Bureš, Vladimír; Tučník, Petr (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The current state in research of economic systems is characterised by two prevailing issues. Firstly, study of economic systems is traditionally based on analytical and econometric tools, which have been the main arbiters ...
  • Werber, Borut; Rajkovič, Uroš; Urh, Marko; Žnidaršič, Anja (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The objective of this paper is to emphasize issues connected with micro-business financial success and adoption of information and communication technology (ICT) as possible factors to determine further organisational ...
  • Rosman, Pavel; Buřita, Ladislav (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The paper summarizes the experience of teaching Computer Science for Economists (CSE) course at the Faculty of Management and Economics (FaME) at Tomas Bata University (TBU) in Zlín. The paper presents approaches aimed at ...
  • Pisár, Peter; Ďurčeková, Ina; Stachová, Mária (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Innovation and R&D are becoming a prominent part of policies of countries and transnational unions such as the European Union. This is shown in strategy “Europe 2020” established by EU which prompts member states to invest ...
  • Witek-Hajduk, Marzanna Katarzyna; Zaborek, Piotr (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The study investigates relationships between manufacturers and their key retailers in the Polish durable consumer goods industry from the manufacturer’s perspective. The importance of this topic has been growing with such ...

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