Dabija, Dan-Cristian; Bejan, Brîndușa Mariana; Tipi, Nicoleta
(Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2018-03-29)
Knowledge and proper understanding of the needs, expectations, desires, demands, values or preferences of Generation X and Millennials is an essential goal of any company. The mission of marketers is increasingly difficult ...