Browsing by Subject "B2C e-commerce"

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Browsing by Subject "B2C e-commerce"

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  • Kunešová, Hana; Eger, Ludvík (Technical university of Liberec, Czech RepublicTechnická Univerzita v LiberciTUL, 2017-12-20)
    Electronic commerce in the business-to-consumer sphere (B2C e-commerce) represents a significant factor in the competitiveness of companies and entire economies. The purpose of this paper is to propose a tool to evaluate ...