Browsing by Author "Uherčíková, Pavla"

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Browsing by Author "Uherčíková, Pavla"

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  • Uherčíková, Pavla (Technická Univerzita v Liberci, 2008)
    This diploma work concerns means of sales promotion for the end-consumer. The chapter {\clqq}Characteristics and goals of sales promotion`` describes definition and goals of sales promotion and its dividing according to ...
  • Uherčíková, Pavla