Browsing by Author "Tahal, Radek"

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Browsing by Author "Tahal, Radek"

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  • Tahal, Radek; Formánek, Tomáš; Mohelská, Hana (Technical university of Liberec, Czech RepublicTechnická Univerzita v LiberciTUL, 2017-03-15)
    Effective loyalty program management and evaluation requires that retailers have access to relevant data. In most cases, loyalty program organizers aim to establish consumer databases for the purpose of identification of ...